How to Use Email Campaigns vs API Sends

The choice of the appropriate sending mechanism depends on the purpose and nature of the communication.

Email Campaigns – Best for:

• Mass marketing mailings (e.g., newsletters, promotional offers).

• Regular communication with customers (e.g., monthly summaries, branding messages).

• Promotional and informational campaigns with a wide reach.

• Mailings that require scheduling and advance planning.

• Creating attractive messages using the built-in drag-and-drop creator with access to over 250 ready-made templates.

• Implementing campaigns to contact groups saved in the panel, which allows for effective collaboration between different team members – one person can segment or import new contacts, and another can prepare the email design.

Email API – Best for:

• Automatic transactional notifications (e.g., order confirmations, password resets, invoices).

• Messages requiring high responsiveness and immediate delivery.

• Individual, dynamic communication tailored to user actions in real-time.

• Mailings integrated with CRM, ERP, or other applications.