> For the complete documentation index, see [llms.txt](https://docs.emaillabs.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.emaillabs.io/en/sms/sms-campaings/campaigns/creating-a-new-sms-campaign/content/additional-options/insert-tracking-list.md).

# Insert Tracking List

Add a link to your message content to track clicks and measure campaign effectiveness. Using a shortened link not only helps monitor marketing performance but also reduces the number of characters in the message.

Available Options:

1. **Individual Link**
   * Add your website address along with the appropriate personalization tag.
   * **Important!** Do not use personalization as the root domain (e.g., `www.##personalization##.com`). Instead, use it within the path (e.g., `www.example.com/##personalization##`) or as a query parameter (e.g., `www.example.com?param=##personalization##`).
2. **Link with Existing Suffix**
   * Choose a suffix from the list that was previously configured for tracking link clicks.
   * Suffix configuration is available under **SMS** -> **Settings** -> **Links with suffixes**. More details about suffix links are available here.
3. **Link with New Suffix** 
   * Create a new suffix by adding an expression after [www.ide.do/\\\[your\\\_suffix](http://www.ide.do/\\\[your\\_suffix)] and providing your website address.
4. Unsubscribe Link
   * Directs users to a page where they can opt out of your subscriber list.
   * Use the default unsubscribe page: [www.ide.do/optout](http://www.ide.do/optout). Alternatively, add a custom unsubscribe page in **SMS** -> **Settings** -> **Unsubscribe Pages**.

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