> For the complete documentation index, see [llms.txt](https://docs.emaillabs.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.emaillabs.io/en/sms/sms-campaings/settings/links-with-suffixes/best-practises.md).

# Best Practises

* Use short, clear suffixes that are associated with your brand or campaign.
* Regularly analyze click data to evaluate campaign effectiveness.
* Avoid creating multiple links leading to the same page - use existing suffixes for consistency.