What is UTM?

UTM adds parameters to connections occurring in e-mail messages which enable traffic tracking using Google Analytics. Thanks to it monitoring of the following behaviours is possible:

  • Sale in an online shop
  • User registration
  • Most often clicked phases in mailing

How to set up UTM?

In “UTM” application a “Turned on” option must be ticked. UTM settings will be turned on in e-mail messages you send by default. However you can personalise those settings by adding adequate rules.